Heifers: Breed Not Feed

Breed Those Heifers - Build our Cow Herd.
I say OUR because we need to take ownership in what has become the determining factor as to where our industry will be in the future.

• Yes we are producing just as much beef as we always have
• Yes we have cut costs - become more efficient - Found ways to do more with less

But:

• Populations are increasing 
• Global demand is increasing
• Our competition can MEAT those demands much faster
• We CAN'T STOP BICKERING

Pull your heads out, put away your EGOS and get to work.
Build our COW Herd.
Get out of those meetings, go home,  get your work boots on, and Breed Your HEIFERS.
Breed Those Heifers and get our industry out of this whole we have placed ourselves in.
If we do not make this a number one priority - We will have nothing to fight about.
If our industry was sound and we needed to just tweek things here and there I would say put on your gloves and take it to them
BUT Our Industry is not well.
Our Market share is declining.
People are making a killing at Killing us because we are a weak industry.
That is why we have the Enviros and all their counterparts taking shots at us and making  money doing it.
Take ownership in our faults and fix them.
Kit West