Where Is The Entertainment In AG?

Ingrid Newkirk of PETA & Wayne Pacelle of HSUS are brilliant. They have created multi million dollar businesses out of a belief. No buildings, employees, or expenses. Just a cause. The ultimate business. People who justify that cause will send money and resources for their implied needs. No strings attached. Endorsements are given by celebrities which further helps in their marketing strategies.
Business schools should be studying their tactics and teaching their methods to make money.
No the actual organization does not make a dime. It can not it is a non-for-profit or 501c3 business.
But what do the operators/managers/CEOs get paid. The sky is the limit.

What makes them so successful?
Entertainment.
They provide a consistent source of entertainment for a large majority of people. They do and say things with such SHOCK value that we sit at the edge of our chairs waiting to see what they will do or say next.

Ag used to have that marketable lore. The Cowboy.
Eat a steak, ride the range on a horse, camp under the stars, be one with nature.
The COWBOY was large enough that he would cover all our faults.
We could sell the public the toughest steak and people would eat it saying "its the cowboy way".
Not anymore. Those days are long gone.
Now we are the entertainment but for all the wrong reasons.
Videos are being used against us.
Sudo Science and emotion has replaced logical & reasonable problem solving.
Our businesses is being scrutinized and criticized out of existence all for the sake of ENTERTAINMENT. We are making the PETAs and HSUSs rich by continually trying to run our business the "Traditional Way".
We try to counter their attacks with "Traditional Marketing Techniques".
We tell the public how good our product taste and that its really healthy.
We try to hide the fact that we use hormones and antibiotics by not saying anything about them.
We block our ranches with fences and signs that Say "KEEP OUT or ELSE".
We are an easy target.

Whats the answer?
HIDE NOTHING. Lay it all out on the table.
Non Traditional Beef Slogans
Put a little RED in your life – Eat Beef

Our Burgers Will not make your buns BIGGER

Yes we put HORMONES in your BEEF!
Why? To make your steak THICKER & Affordable

Yes we put Antibiotics in your BEEF!
Why? To make your steak SAFE & Affordable

Yes we feed Corn to your BEEF!
Why? To make your steak TASTY & Affordable

Efficiency=1 Cow Will Feed a Family of 4 – 1 meal a day 4 days a Week for over a year
Can a Chicken do that?

Efficiency=1 Cow Will Feed 1 Person 1 meal a day for 3 Years.
Can Vegetables do that?

BEEF=Affordable Food

Sun & Water makes Grass - Cows eat grass and Belch - People eat cows and Belch
Sun & Water Causes Belching!

If Cows were not made to be eaten – Then why are they so darn TASTY?

Take Down these Signs:
No Trespassing
Keep Out
Violators Will Be Prosecuted To
The Fullest Extent of the Law
No Hunting – No Fishing
The Wedonotwantyourbiz RANCH

And if we would embrace the public with a couple of signs like this:

The EatOurCows RANCH
Private Property
Recreation & Tour Info Call Us.
800.EAT.BEEF

"Change The Situation or Change Ourselves" (Quoted from RMC)
Its all a state of MIND.
The NewAg is Here

Make $100,000 a year w/livestock

To make $100,000 a year - You need $10,000,000. 1% Return on your money, if you do it the hard way purchasing everything you need. Or think outside the box. Own nothing but your livestock and only own them for a short period of time several times year. *Turnover*. Simplified - If you have 1 Animal Free and clear sell it then buy back 1 animal at a $2 profit - every day you would make $365 per cow per year. ($1 for profit & $1 for costs) X 300 head of livestock = $109500 per year. Put that on a realistic scale of a profit of only $20, after expenses, per head turned-over every 2 weeks for 50 weeks (2 week vacation) you would need a place for 200 head.(Rent It) The markets are so transparent that there are always deals to be bought and sold.
Luck=Being prepared to take advantage of an opportunity.

Would Bud Williams marketing work today with this market - Why Not?
http://budwilliamsmarketing.com/

Take Care
The NewAg is Here
The Kit

Grass Feedlot

What is your operation? Pasture Stocker, Pasture Backgrounder, Cow/Calf, Custom Grazer, Grass Fed.
What do all of these have in common?
GRASS.
You are essentially a "Grass Feedlot".
Now is your operation running at its peak efficiency of turning that GRASS into PROFIT?
The feedlot model of business is based on "Efficient use of all assets including equity, labor, equipment, & land" to produce a profit.
By using the feedlot business model, ranchers can begin to maximize their assets to obtain the highest level of profits.
Focusing on more then just 1 (one) enterprise and/or switching enterprises all together in your operation may produce more profit.
Come up with different enterprises and pencil them out.
Take Care
The NewAg is Here