ITS ALL OUR FAULT

Why are the "ENVIROS" & "Animal Rights Groups" picking on us. Why is agriculture the poster child for all that is wrong with big business & free enterprise?

WE HAVE NOT TAKEN RESPONSIBILITY FOR OUR ACTIONS OR LACK OF ACTIONS.

• We have come across as an arrogant, pompass, & self serving group of INDIVIDUALS with no core values except to serve ourselves.
• We have vast tracks of land and resources yet we choose to make sure that no one outside of our click gets a glimpse of what we do or how we live.
• We are fragmented in our beliefs and values which results in our constant bickering over minor issues in our industry.

WE COME ACROSS AS A WEAK AND VULNERABLE INDUSTRY.

Who do the bullies pick on? What is their real objective? POWER.
We are the starting point for a much greater objective. Once enough laws and taxes have been passed to stifle and control our industry the bullies will turn their sites on bigger targets.
They will use all aspects they learned while taking over our industry to dominate the next.
Control our water, animals, food whats next OIL, LAND, GOVERNMENT?

• It does not matter that we have doubled our production over the last 30 years with half as many animals.
• It does not matter that we have the best source of high quality great tasting protein.
• It does not matter that we are here to feed the hungry.
• It does not matter that we are here to protect the environment.

WE STILL COME ACROSS AS A WEAK AND VULNERABLE INDUSTRY!!!

They have managed to turn ourselves against each other:

Pork vs Beef vs Vegetable vs Chickens vs RCALF vs NCBA vs USDA vs Canada vs Japan vs South America vs COOL vs WTO vs California vs Movie Stars

WHO ARE WE FIGHTING?

Enough Criticism.
What must we do to overcome this.?
STOP BICKERING START FIGHTING OUR REAL ENEMY. -The public's perception-
Change the public's perception of us by opening our doors and our hearts to our customers.
When we actually start caring about our customers, will they then become loyal and follow us as the true providers of food to feed their families. They will then stop donating their hard earned money to the groups that wish to take us down and start buying our product no matter what it is or where it is from.

Where Is The Entertainment In AG?

Ingrid Newkirk of PETA & Wayne Pacelle of HSUS are brilliant. They have created multi million dollar businesses out of a belief. No buildings, employees, or expenses. Just a cause. The ultimate business. People who justify that cause will send money and resources for their implied needs. No strings attached. Endorsements are given by celebrities which further helps in their marketing strategies.
Business schools should be studying their tactics and teaching their methods to make money.
No the actual organization does not make a dime. It can not it is a non-for-profit or 501c3 business.
But what do the operators/managers/CEOs get paid. The sky is the limit.

What makes them so successful?
Entertainment.
They provide a consistent source of entertainment for a large majority of people. They do and say things with such SHOCK value that we sit at the edge of our chairs waiting to see what they will do or say next.

Ag used to have that marketable lore. The Cowboy.
Eat a steak, ride the range on a horse, camp under the stars, be one with nature.
The COWBOY was large enough that he would cover all our faults.
We could sell the public the toughest steak and people would eat it saying "its the cowboy way".
Not anymore. Those days are long gone.
Now we are the entertainment but for all the wrong reasons.
Videos are being used against us.
Sudo Science and emotion has replaced logical & reasonable problem solving.
Our businesses is being scrutinized and criticized out of existence all for the sake of ENTERTAINMENT. We are making the PETAs and HSUSs rich by continually trying to run our business the "Traditional Way".
We try to counter their attacks with "Traditional Marketing Techniques".
We tell the public how good our product taste and that its really healthy.
We try to hide the fact that we use hormones and antibiotics by not saying anything about them.
We block our ranches with fences and signs that Say "KEEP OUT or ELSE".
We are an easy target.

Whats the answer?
HIDE NOTHING. Lay it all out on the table.
Non Traditional Beef Slogans
Put a little RED in your life – Eat Beef

Our Burgers Will not make your buns BIGGER

Yes we put HORMONES in your BEEF!
Why? To make your steak THICKER & Affordable

Yes we put Antibiotics in your BEEF!
Why? To make your steak SAFE & Affordable

Yes we feed Corn to your BEEF!
Why? To make your steak TASTY & Affordable

Efficiency=1 Cow Will Feed a Family of 4 – 1 meal a day 4 days a Week for over a year
Can a Chicken do that?

Efficiency=1 Cow Will Feed 1 Person 1 meal a day for 3 Years.
Can Vegetables do that?

BEEF=Affordable Food

Sun & Water makes Grass - Cows eat grass and Belch - People eat cows and Belch
Sun & Water Causes Belching!

If Cows were not made to be eaten – Then why are they so darn TASTY?

Take Down these Signs:
No Trespassing
Keep Out
Violators Will Be Prosecuted To
The Fullest Extent of the Law
No Hunting – No Fishing
The Wedonotwantyourbiz RANCH

And if we would embrace the public with a couple of signs like this:

The EatOurCows RANCH
Private Property
Recreation & Tour Info Call Us.
800.EAT.BEEF

"Change The Situation or Change Ourselves" (Quoted from RMC)
Its all a state of MIND.
The NewAg is Here